Headlines are defining Google’s investment in Motorola as “costly” and a “mistake” mostly because they bought Motorola Mobility for $12.5 Billion in May of 2012 and this week announced a deal to sell the hardware business to Lenovo for just $2.9B.
Seeing the genius of this move only takes a bit of understanding and a little digging…
In the deal, Google picked up $3B of cash on Motorola’s balance sheet, then sold their set-top box business for $2.35B and used $1B of tax credits against Q3 2012 profits, so lets say the actual cost was about about $6B. They are now selling the remaining phone hardware business for $3B leaving them a total cost of approximately $3B.
In a SEC filing, Google valued the Motorola patents and IP at about $5.5 Billion, not to bad and certainly not a mistake. Strategically, this is an even bigger win because Google was wiling to make the necessary financial commitment to their new phone hardware business as a competitive tactic to minimize profits at Apple and Samsung. It could cost them billions in annual capital investment, but keeping Android competitors at bay was deemed worthy.
Now, they have a cost free, ruthless Chinese manufacturing partner in the phone wars and have protected their Android development partners, insulating their most valuable revenue stream. brilliant!
I’m a big fan and constant user of LinkedIn which has become my most valuable online asset. I have over 2000 direct connections and spend 3-5 hours per day using, researching and connecting with this, the greatest of all networking tools.
Is it with these qualifications I would suggest the following coding changes to make LinkedIn more user friendly almost instantly:
When I edit contact information of a saved profile, why is “Home” the default? This isn’t Facebook, lets make it Office or Mobile.
(Building on #1) If I cut and paste a phone number with ( ) around the area code, it generates a default message until I eliminate ( ).
(Building on #1) After I enter phone or email info, why do I have to click the “Done Editing” button, cant that happen automatically?
I’m working on a project now with 70 Tags. As I work within that Tag and click on a profile then back, why can’t I be brought back to where I left off rather than back to the top and have to scroll back to find where I left off?
These seem petty, but it makes a better user experience better and reflects LinkedIn’s commitment to focused on even the smallest improvements to make a better product.
Now, here are two ideas that are tougher but would be awesome:
If the Relationship field can track my messages and emails, why not scrape the email and phone numbers people show in their email signature and insert that in the contact section of the people I’m connected to?
I’d love to have an “Inner Circle” or sub group of people I could relate to in a different way from the LinkedIn platform. I’ve heard this suggested before and see multiple uses for this application.